As the calendar turns and a new year begins, we find ourselves pausing — not to rush into resolutions or grand plans, but to reflect on what truly matters.
If you’ve followed along with Bathhouse Trading Co. for any length of time, you know this has never been just about products. From the very beginning, this business has been rooted in family, intention, and the belief that taking care of yourself is not something you earn — it’s something you deserve.
This past year, you welcomed our work into your homes, your routines, and your quiet moments. You chose to support a small, family-run business built on slow craftsmanship and thoughtful care, and that choice means more to us than we can fully put into words.
So as we step into this new year, we want to start with one simple thing: thank you.
Self-Care Isn’t a Trend — It’s a Practice
We live in a world that moves fast and asks a lot. It’s easy to put ourselves last, to tell ourselves we’ll rest later, slow down later, care for ourselves later.
But we’ve always believed that self-care isn’t about perfection or indulgence — it’s about presence.
It’s about choosing to pause.
It’s about building small rituals that help you feel grounded.
It’s about caring for your body and your space in ways that support your overall well-being.
That philosophy guides everything we do — from how we source ingredients, to how we create in small batches, to how we show up as a family behind this brand. Our hope has always been that what we make encourages you to slow down and reconnect, even if just for a moment.
A Year of Intention, Not Pressure
As you move into the new year, we invite you to let go of the idea that you need to become someone new. Instead, consider how you can better care for the person you already are.
Maybe that looks like carving out a few quiet minutes in the morning.
Maybe it’s turning everyday routines into moments of calm.
Maybe it’s simply giving yourself permission to rest.
There’s no right way to practice self-care — only the way that feels supportive and sustainable for you.
From Our Family, With Gratitude
Bathhouse Trading Co. was built around a kitchen table, with family hands and shared values, and it continues to grow because of the community that surrounds it. Every order, every visit, every kind word allows us to keep creating with heart and purpose.
As we begin this new year, know how grateful we are to be a small part of your days and your routines. We’re honored to continue this journey with you — rooted in care, intention, and the belief that self-care is an essential part of living well.
Here’s to a year of slowing down, choosing yourself, and finding beauty in the everyday.
With heartfelt thanks,
The Bathhouse Trading Co. Family